The Government has launched a national cancer campaign to raise awareness of the signs and symptoms of bowel cancer. Featuring real GPs, the Be Clear on Cancer bowel cancer campaign encourages people who have had blood in their stools or loose stools for more than three weeks to see their doctor.
The new adverts aim to make people aware of the symptoms of bowel cancer and make it easier for them to discuss this with their GP. The Be Clear on Cancer campaign adverts will appear on TV, radio, online and in newspapers in England for a period of nine weeks. The campaign was piloted in the South West and East of England in January 2011. In those areas, GPs saw the number of people over the age of 50 presenting with the relevant symptoms increase by 48% – about one extra patient per practice per week.
