Showcasing UK innovation in the Middle East

For UK HealthTech companies with global ambitions, few events offer the scale, visibility, and commercial opportunity of WHX Dubai. Formerly known as Arab Health, WHX Dubai has long been recognised as a cornerstone of the international healthcare exhibition calendar, bringing together the people, partnerships and innovations shaping the future of care. ABHI’s head of international events, Michelle Michelucci, provides an overview of this year’s event.

Now entering a transformative new era, WHX Dubai 2026 will take place from 9—12 February and promises to build on decades of growth with an expanded platform for international collaboration, trade and health system progress. In doing so, it continues to cement its position as the beating heart of healthcare in the Middle East, a region investing heavily in its health systems, workforce capability, digital infrastructure and clinical excellence.

With thousands of buyers, clinicians, distributors, policymakers and innovators in attendance, WHX Dubai is more than a trade exhibition. It is the intersection of cutting-edge technologies, revolutionary concepts and healthcare experts, and for UK organisations, it represents a premier opportunity to connect with decision-makers from across the Middle East and beyond.

At the centre of that activity sits the ABHI UK Pavilion: one of the largest and most visible national pavilions at the show, and a focal point for showcasing the depth and diversity of UK HealthTech.

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