In this article, the Clinical Director of the Personalised Care Institute, Dr. Emma Hyde, explores new research which indicates that personalised care, a model of NHS care that gives people more choice and control over their health and care decisions, is inconsistently delivered across the NHS. Dr. Hyde argues that, to realise the potential for personalised care to reduce NHS pressures, increase patient satisfaction and improve health outcomes, it must be made an education and policy priority.
A report, published by the not-for-profit Personalised Care Institute (PCI) in December 2024, revealed a concerning picture of the state of personalised care - an official NHS model of care, supported by a wealth of evidence demonstrating its effectiveness, that's designed to give people choice and control over how their care is planned and delivered.
The PCI's report, A New Dawn for the NHS: A Manifesto for Putting Personalised Care at the Centre, identifies challenges within the UK's health and care system that has prevented the widespread adoption of personalised care, leading to worsening health conditions, reduced adherence to treatment, and a rise in avoidable GP and A&E visits. It also outlines the three changes that are needed to tackle this.
Personalised care is a model of care that was integral to the NHS Long Term Plan,1 published in 2019. It aims to give people the same control and choice over their health and care that they have come to expect in every other part of their lives. The principles of personalised care were originally seen to be most impactful to support people living with complex needs, long term physical or mental health conditions or those struggling with social issues that impacted upon their health and wellbeing.
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