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Communicating the AMR message effectively

Global action on drug resistant infections is not happening at the scale and urgency required. Kate Woodhead RGN DMS highlights the findings of a report by the Wellcome Trust, which identifies the need to educate on antimicrobial resistance.

An interesting report from the Wellcome Trust recently identified crucial elements of the messages about antimicrobial resistance communications with the public. The Trust reports that the work, to date, has had insufficient impact and they have therefore set out to test some of the messages and how they affect the public and particularly decision makers in politics, business and civil society.

As global action needs to happen, the research was undertaken by interviewing experts and the public in seven countries. It is a fascinating report, one which should be understood by a wide range of healthcare professionals because we are all responsible for educating and informing the public and our patients. We need to be as clear as possible in our communications. The report Reframing Resistance1 helps us to do that effectively. 

The public message testing was undertaken in seven countries (UK, US Germany, Japan, India, Thailand and Kenya) to ensure a broad range of perspectives, which cover both the global north and south. They were also chosen as key hubs of international influence on antimicrobial resistance, major contributors to global antibiotic consumption and countries with notably improving and worsening levels of antibiotic consumption.  

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Upcoming Events

Central Sterilising Club - Annual Scientific Meeting 2024

Crowne Plaza at Gerrard’s Cross
15th April 2024 – 16th April 2024

DECON UK 2024

National Conference Centre, Birmingham
17th April 2024

Infection Prevention & Control

National Conference Centre, Birmingham
23rd - 24th April 2024

Theatres & Decontamination Conference 2024

Coventry Building Society Arena
16th May 2024

The AfPP Roadshow - Birmingham

Millennium Point, Birmingham
18th May 2024

The AfPP Roadshow - Exeter

University of Exeter
22nd June 2024

Access the latest issue of Clinical Services Journal on your mobile device together with an archive of back issues.

Download the FREE Clinical Services Journal app from your device's App store

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