Tradeshows – are they worth the investment?

Healthcare exhibition season is here again – Healthcare Estates in Manchester, Medica in Düsseldorf and in early 2020, Arab Health in Dubai - as well as a myriad of other trade fairs, trade shows and conferences. Allison Seabourneof Medstor considers whether, in an age where so much in the healthcare world is preceded by the word ‘virtual’ or ‘digital’, there is still a role for the human interaction offered by these events, and asks the question, in 2019, are trade shows still relevant?

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