Paxman, a manufacturer of scalp cooling technology have been awarded a silver DBA Design Effectiveness Award for incorporating design, across all aspects of its business including product design, R&D, sales and marketing.
Paxman set its strategic brand consultancy The Engine Room the challenge of changing the face of cancer on a global scale – especially in America as trials progressed towards US Food and Drug Administration clearance.
The visually engaging work – which first began between the two Yorkshire organisations in 2015 – included the production of video profiling, emotive case studies and technical literature to firmly establish the company’s name as being synonymous with chemotherapy-induced hair loss prevention worldwide.
As a result, Paxman's global turnover almost doublied in size in 2018 and its US growth rate increasing by 465% between 2017 and 2018. The organisation has also seen a 25% uplift in awareness of scalp cooling since 2015.
Kathryn Daniel, head of marketing at Paxman, said: “The innovative approach to our strategic design work alongside The Engine Room shows no signs of slowing down as we continue to lead in our market with an authentic, world-class brand. We are delighted to receive this award alongside our talented colleagues and show how our important collaboration is a crucial feature in how we help patients every single day.”
The DBA Design Effectiveness Awards recognises the difference design makes and the evidence-based impacts that are measured and verified.