Silver design success for scalp cooling specialist

Paxman, a manufacturer of scalp cooling technology have been awarded a silver DBA Design Effectiveness Award for incorporating design, across all aspects of its business including product design, R&D, sales and marketing.

Paxman set its strategic brand consultancy The Engine Room the challenge of changing the face of cancer on a global scale – especially in America as trials progressed towards US Food and Drug Administration clearance.

The visually engaging work – which first began between the two Yorkshire organisations in 2015 – included the production of video profiling, emotive case studies and technical literature to firmly establish the company’s name as being synonymous with chemotherapy-induced hair loss prevention worldwide. 

As a result, Paxman's global turnover almost doublied in size in 2018 and its US growth rate increasing by 465% between 2017 and 2018. The organisation has also seen a 25% uplift in awareness of scalp cooling since 2015.

Kathryn Daniel, head of marketing at Paxman, said: “The innovative approach to our strategic design work alongside The Engine Room shows no signs of slowing down as we continue to lead in our market with an authentic, world-class brand. We are delighted to receive this award alongside our talented colleagues and show how our important collaboration is a crucial feature in how we help patients every single day.”

The DBA Design Effectiveness Awards recognises the difference design makes and the evidence-based impacts that are measured and verified.


Other news

Upcoming Events

AfPP Residential 2019

York University
8th to the 11th August

Infection Prevention 2019

ACC, Liverpool
22nd - 24th September

IDSc Annual Conference 2019

Jury's Inn, Hinckley Island Hotel
2nd to the 4th December

Latest Issue

Clinical Services Journal

Clinical Services Journal

Jun 2019

VH202 sterilisation: The need for consistency

Register now to apply for regular copies of Clinical Services Journal and free access to premium content, as well as our regular newsletters.

CSJ Supplements

CSJ Supplements

Apr 2019

Putting patients and hospitals first

Register now to apply for regular copies of CSJ Supplements and free access to premium content, as well as our regular newsletters.