Lisa Brian,client marketing, Addmaster believes that preventing infectious diseases and tackling antibiotic resistance is everyone’s responsibility. Lisa explains the need for an integrated strategy for hygiene behaviour change in home and everyday life.
There is no doubt that in the future we are going to have to view our microbial world very differently. Microbiome science is now showing us that the millions of microbes that live on and within us (the human microbiome) are as essential to our health as our liver and kidneys.
Lack of exposure to the microbes in our human, animal and natural environments, the key to sustaining a diverse healthy microbiome, is now being associated with rising levels of allergic and autoimmune diseases, inflammatory bowel disease, type 1 diabetes, and other diseases.
Avoiding our microbial world is no longer the healthy option.
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