UK scalp cooling specialist Paxman, has been awarded the BritishAmerican Business TransAtlantic Growth (TAG) Award Small Gold Export Award for its US success.
In less than a year since gaining official clearance by the Food and Drug Administration; Paxman has installed or signed delivery agreements in the USA for 250 of its scalp cooling system at 121 cancer clinics.
Hair loss is consistently ranked as one of the most feared and a common side effects of chemotherapy treatment and often people will refuse it because they do not want to lose their hair. The damage that chemotherapy causes to the hair follicle can be alleviated by using the scalp cooling treatment, also known as the 'cold cap'. It works by reducing the temperature of the scalp by a few degrees immediately before, during and after the administration of chemotherapy.
In the UK, Paxman works directly with the NHS and private healthcare providers, including those who offer patients the opportunity to receive their chemotherapy treatment at home.
In the US, the family run company has developed a sales approach which involves pay-per-treatment and personal cap, to ensure a more affordable scalp cooling option for patients. This approach has involved setting up a HQ in Houston, a call centre, pharmacy and logistics (collectively the Paxman Hub), technical services and employing US training specialists who support providers and patients throughout their scalp cooling journey from start to finish.
Paxman places scalp cooling systems on a low-cost lease with healthcare providers but directly bills the patient through the Paxman Hub for their scalp cooling cap and pay-per-use tokens. According to Paxman, it is the only scalp cooler in the world to offer a single patient use cooling cap to each user.
CEO Richard Paxman, said: “It is a privilege to be presented with this prestigious award. The US market is the largest in the world, so we are incredibly proud of the progress we have had in our first year since receiving FDA clearance. Our success in the US market, which is key to our global expansion, is also testimony to the growing understanding of the importance of scalp cooling as a way of improving quality of life and giving patients increased control during chemotherapy treatment.
"I would also like to thank all the team in the US and UK, my family and partner for all their support enabling us to achieve this success.”
